7/23/2023 0 Comments Loverboy drink annual salesThe past three seasons have documented Loverboy’s inception by Cooke and Batula, who, after noticing the free exposure they were giving other alcohol brands, set out to make a drink of their own that was tastier than a hard seltzer but healthier than a Twisted Tea. The sparkling hard tea comes from Summer House’s Kyle Cooke, Amanda Batula, and Carl Radke, who have been putting their drunken weekend antics in the Hamptons on display for five seasons now. Launching a brand has become such a common trope that the network has taken note and, after Frankel sold her company for a reported $100 million, now includes a “Bethenny clause” in contracts that cuts Bravo in on a brand’s success.Īlthough few of these products break through the Bravo bubble and into the mainstream the way Frankel’s Skinnygirl has, Loverboy is joining those exclusive ranks. Or, famously, SHE by Shereé, which viewers saw go from a “fashion show with no fashions” in season one of The Real Housewives of Atlanta to phantom “joggers” set to be released in “September, spring, summer” in season ten.Įven so, Bravo fans will flock to get their hands on the novelty of Karen Huger’s La’Dame perfume or a Brooks Marks tracksuit - wearing them the way an NFL fan wears a jersey. Not to mention the flops, like Teresa Giudice’s short-lived peach sparkling wine, Fabellini, cases of which are surely somewhere in a Paterson, New Jersey, warehouse, seeping into our water supply. Viewers have seen (and bought) it all, from Craig Conover’s pillows ( Southern Charm) to Hannah Ferrier’s insect-repellent fans ( Below Deck Mediterranean). Its spritz and martini canned cocktails are available in 44 states for direct purchase on and in Total Wine & More stores nationwide, while its sparkling hard teas are sold at select retailers nationwide, including Kroger, Total Wine & More and Whole Foods.Photo-Illustration: The Cut Photos: Getty Images Loverboyįrom Sonja Morgan’s toaster oven to Bethenny Frankel’s Skinnygirl, launching a brand has become a rite of passage for Bravolebrities. It was co-founded by Kyle Cooke + Amanda Batula, who gave fans an inside look into the brand’s development while starring on Bravo’s “Summer House.” Loverboy is the only RTD beverage brand that has its own unique line of exclusive merch ranging from t-shirts, hoodies and sunglasses that sellout within minutes of each drop. Loverboy has quickly become one of the fastest-growing alcohol brands and fifth fastest growing CPG brands in the U.S. Best known for its sparkling hard teas, spritzes and martini canned cocktails, Loverboy’s beverages are all gluten-free and made with pure, high-quality ingredients, including organic brewed tea, Monk Fruit and zero added sugar. Loverboy is a premium alcohol and lifestyle brand that continues to trailblaze new standards when it comes to the ready-to-drink beverage category. Available for a limited time only, while supplies last. Loverboy Limoncello Spritz is available in an 8-pack exclusively on Loverboy’s website, selling at $39.99. Beginning this month, fans can purchase the Amalfi Bundle: a lemon-print scarf, woven beach tote and lemon keychain for $55. To bring the feeling of the Italian coast fully to life, Loverboy is also launching a line of limited-edition Amalfi inspired merchandise in celebration of the new recipe. ![]() Like the rest of the Loverboy Spritz lineup, the new flavor is gluten free, made with zero added sugar and just 110 calories per can. That makes it perfect for American palates while staying true to its origins.” In fact, Amanda and I aren’t even huge Limoncello fans in shot form, but Limoncello Spritz is light, sparkling, and captures all the refreshing lemon zest, without the heavy sweetness or burn. “Our Limoncello Spritz will make you rethink everything you may have thought about Limoncello. It’s so good it will have you ditching Aperol this summer,” said Kyle Cooke, CEO and founder at Loverboy. “This is the first spritz flavor we’ve launched that’s inspired by an Italian original. Unlike drinking Limoncello straight, Loverboy’s Spritz is entirely approachable – gently sweet and zesty, never syrupy. ![]() You can sip it poolside, beachside or anywhere you want that dolce vita mindset.” “Think of our Limoncello Spritz as your getaway to Italy this summer. We came back wanting to capture that feeling – and taste – for our fans,” said Amanda Batula, creative director at Loverboy. ![]() “Kyle and I went to Italy last year and fell in love with all things Amalfi.
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