7/23/2023 0 Comments Nike unite conceptWith informed and well-trained store athletes, 50 percent of whom are women, combined with over 60 per cent bigger floorspace comprising locally curated essentials, we aim to help consumers connect more closely with sport and bring inspiration and innovation to every athlete.” Nike Unite is fundamentally about helping consumers connect closely with sport by bringing the most valuable sport destination to the community and creating experiences that are rooted in serving people,” said Sylvelin Ng, director Southeast Asia & India at Nike Value Marketplace.Īdded Ng: “At Nike, we believe that everybody is an athlete regardless of age or ability – if you have a body, you are an athlete. Otherwise, you’ll find plenty of street-worthy options to be available here, from special collaborations with Stussy and Undercover, to pairs of Space Hippie, Nike’s sustainable shoe. Those who’ve always struggled finding the right sports bra fit will also appreciate the access to specialist services such as bra fitting and personal styling here, where its staff - half of them female - will be able to assist with any b sizing issues you might have. The second of its kind in Singapore - after Changi Jewel - the service offers iconic Nike heritage or name and number decals printed on either a white or black tee or a one-of-a-kind design. You’ll then be able to present this information at any Nike store around the world for the perfect shoe fit.Īnother highlight here is the T-shirt customisation counter at its front entrance. (Image credit: Nike)Īll you need to do, is head to the store, get your feet scanned, and have that information sent to your app’s account by the staff via a QR code. Using a proprietary combination of computer vision, machine learning and recommendation algorithms, the scanning device measures the full shape of both feet to determine the perfect fit for each shoe style, whether you’re after a pair of Air Force 1s, Dunks, or Air Zooms. (Image credit: Lifestyle Asia)Īs the first-of-its-kind Nike store in Southeast Asia, Nike Unite will debut regional firsts such as the tech-enabled NikeFit shoe fitting service. To inspire a new generation of people to take up sport as a daily habit, Nike has unveiled its latest concept, Nike Unite - a newly refurbished space that will boast 18,000 square-feet of retail space, bolstered by Nike’s aim of making sport more accessible, adding value to the local community, and creating a destination that brings everyone closer to sport and to each other. More information can be found at .uk.It’s finally December, and while it’s too late to hit those 2021 resolutions, the consolation is that you’re starting on 2022’s early. “The opening comes at an exciting time for the centre and our visitors as we kickstart our biggest and most ambitious Spring and Summer season, bringing together what makes Merry Hill special from our leading fashion, health, and beauty brands.” “Merry Hill is at the heart of the local community so it’s great to see a well-known brand like Nike making their regional debut with a community-focused store that truly reflects, takes inspiration from, and celebrates our visitors. Jonathan Poole, Centre Manager at Merry Hill said: The store offers a wide range of online and offline services such as click & collect, the ability to return digital orders in-store and even self-checkout. This initiative will support nearby schools and non-profits in giving children the tools and opportunities to stay active, while inspiring and teaching a network of ‘Playmakers’ to help make a difference in the community. Nike Unite Merry Hill is dedicated to serving and celebrating the local community through in-and-out-of-store experiences, including Nike’s Made to Play programme. Nike’s Community Ambassador program trains its store employees to be coaches, helping locals connect more closely with sport and each other, getting them geared up and moving. The store is designed to reflect the heart and spirit of the community with design elements that honour local landmarks and athletes. With unrivalled access to the best of Nike, Merry Hill visitors can choose from everyday essentials and fresh seasonal stock that has been locally curated at affordable prices – including athletic footwear, clothing, equipment, and accessories – for men, women, and kids. A regional debut for the global Nike Unite store concept and the first opening within a shopping centre it marks a major milestone for one of the UK’s top 10 retail destinations. The Nike Unite store opened on the Lower Mall yesterday. Merry Hill has welcomed community-focused Nike Unite concept store, a local home court for visitors and the most valuable sport destination for the community.
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